Built for Speed. Charged for Distance.
Aspen® 877
A digital ecosystem for Lindholm’s flagship e-bike.
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
Brand identity
UI/UX design
LLM responsive web design
Content
Development - integration of digital elements in e-bike
| | | | | | | | | | | | | | | | | | | | |
| Mentioned.
PROJECT TYPE
E-Mobility brand launch
RELEASED
June 02, 2025
TECHNOLOGY
Framer Next.js
Bike design additions
GSAP
WebGL
Meta Ads integration
TIME FRAME
9 1/2 weeks
A Nordic design house, entered the e-bike market with the Aspen® 877, a lightweight gravel e-bike.
Brief
Build a premium resort identity and digital platform.
| Mentioned. was tasked with brand identity design, a product site with a 360° viewer, campaign films, social activations, and an e-commerce-ready platform for global pre-orders.
Challenge
Escape the spec-sheet trap.
Solution
Position Aspen as design-led urban independence.
We created a minimal yet dynamic identity inspired by Scandinavian design. The website featured a 360° interactive bike viewer, immersive photography, and seamless checkout. The campaign line “City’s Sharpest Line” was brought to life through films showing Aspen as a symbol of movement and independence.
 |  |  |  |
|---|
Solution
36 hrs
PRE_ORDERS
A cultural launch that redefined an gravel e-bike.
| Mentioned. Aspen® 877 sold out in 48 hours, becoming Lindholm’s fastest-selling product line. The campaign surpassed 2M impressions globally, turning Aspen into a symbol of modern mobility.
We designed a geometric, sunset-inspired identity and a digital platform that acted as an introduction to the resort itself. Visitors explored villas in detail, previewed curated itineraries, and experienced cinematic footage of the coastline. Typography and motion were deliberate, designed to echo architectural precision and ocean rhythm.
+62%
Page engagement
//01
//02
2.3M
CAMPAIGN REACH
//03
9,7%
CONVERSIONS
//04
| Mentioned.
Credits
Marco Rossi
Project Lead
Elena Chen
Product designer
Designed and produced by | Mentioned. digital team in partnership with Lindholm. The collaboration focused on turning a mobility product into a design statement that feels both engineered and emotional.
Matt Würthenberg
Senior designer
12 years
Building lasting partnerships, scaling brands, and shipping work that stands out.
2014 - 2026
Let us inspire your next project
"We listen first, stay transparent, and deliver what we promise.
Every project matters to us."
Carlo Devlieger
CEO | Mentioned.
Preferred partner
Keep you in the loop
NAVIGATE
LINKS
Get the latest news, insights directly to your inbox. *
By submitting, you agree to our Terms & Service.
* No spam, just awesome updates.
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |