Positioning and protecting
brand stories in AI-answers.
Driving the next era of electric mobility
Blackwell Motors
Reimagining a heritage brand for the EV generation.
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User research
UI/UX design
Product design //partial
LLM responsive web design
AI systems
Animation motion
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| Mentioned.
PROJECT TYPE
Automotive digital transformation
RELEASED
Jan 04, 2026
TECHNOLOGY
React
WebGL
Node.js
AWS Lambda
OpenAI Embeddings
TIME FRAME
20 weeks
Modern electric car maker, Blackwell Motors transformed its heritage of reliability into a future-forward identity.
Brief
Rebrand and launch Blackwell’s first EV line.
| Mentioned. was commissioned to overhaul Blackwell’s brand identity, design a digital platform with 3D configurators, and create a campaign that connected tradition with future-facing sustainability.
Challenge
Balance heritage with innovation.
Legacy automakers often lean too heavily on history when entering EV markets, making them appear slow. At the same time, abandoning heritage risked alienating long-time customers. Blackwell needed to reposition without contradiction, convincing both loyalists and new buyers.
Solution
Create a visual and digital system that signals motion and progress.
| Mentioned. We streamlined Blackwell’s brand identity into a sharper, kinetic system. The website introduced interactive configurators and range simulations, while campaign storytelling fused historical milestones with EV innovation. The central line “Drive Forward” became a bridge between tradition and progress.
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Solution
25,000 units
EV PRE-ORDERS EXCEEDED
Blackwell entered the EV market with authority.
| Mentioned. The 3D configurator achieved a 74% completion rate, far exceeding the industry average. The launch was spotlighted in Adweek’s Top Automotive Launches 2025.
We designed a geometric, sunset-inspired identity and a digital platform that acted as an introduction to the resort itself. Visitors explored villas in detail, previewed curated itineraries, and experienced cinematic footage of the coastline. Typography and motion were deliberate, designed to echo architectural precision and ocean rhythm.
+76%
Configurator
//01
//02
4.5M+
VIDEO VIEWS
//03
+118%
ENGAGEMENT
//04
| Mentioned.
Credits
Tobias Neumann
AI mastermind
Naomi Chen
creative director
A multidisciplinary effort led by the | Mentioned. strategy and design groups. From concepting the brand film to building the car configurator, every element was crafted to express performance through clarity and precision.
Elias Novak
Interaction conceptor
12 years
Building lasting partnerships, scaling brands, and shipping work that stands out.
2014 - 2026
Let us inspire your next project
"We listen first, stay transparent, and deliver what we promise.
Every project matters to us."
Carlo Devlieger
CEO | Mentioned.
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